LUXIDERS ONLINE
Luxiders Magazine was founded in Berlin in 2018 and began as a project to fill the void for creative, avant-garde, and environmentally conscious readers. Luxiders has since grown to a global resource for sustainable brands, creative professionals, and conscious consumers.
Ella worked with Luxiders as Editor of Art and Culture in 2019 and lead editorial, web, and social media designer. During their internship at Luxiders, Ella was responsible for re-invigorating Luxider’s design ethos both online and in print. Ella worked with typography in experimental ways, incorporating text and image to highlight themes explored within the articles and aimed to generate balance and tension, occasionally visually disrupting expectations to uphold the avant-garde and modern aesthetic of the magazine. Ella additionally worked as a contributing writer and Editor of Art and Culture.
Read my articles for Luxiders.com:
Charlotte Perriand | Tradition and Modernity | Louis Vuitton
LUXIDERS No.4
Luxiders fourth printed issue (April 2020) questions the notion of identity in the context of culture, origin, gender, and appearance. As lead designer, Ella refreshed the magazine’s visual identity along with CEOs Belvis Soler and Jens Wittwer to instill the publication with an inspiring backbone of avant-garde modernism. Ella contributed original illustrations, graphics, and collages, as well as the following articles: (1) Constructions of Belonging; a Conversation with May Parlar, (2) Amanda Gorman; Poet, Activist, Change-Maker, (3) Zero Waste Restaurants; No Waste - No Pain, (4) Nature-Inspired Design, Design-Inspired Nature.
ART DIRECTION
With guidance from CEO and lead stylist Belvis Soler, Ella created mood boards to conceptualize and visualize editorial photoshoots and look-books. These were presented to clients and photographers and served as visual guides for editorial and look-book photoshoots.
SOCIAL MEDIA
In their creative position at Luxiders, Ella created content for the company’s Instagram. Social media design concepts often started with a prompt or quote given by CEO Belvis Soler. Ella explored these concepts visually using original sketches, digital paintings, and typographic solutions.
